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Former Magic Leapers launch a platform for AR experiences
When Trace’s future co-founders Greg Tran, Martin Smith and Sean Couture joined Magic Leap in Spring/Summer 2015, it was about as hot as startups come.
When Trace’s future co-founders Greg Tran, Martin Smith and Sean Couture joined Magic Leap in Spring/Summer 2015, it was about as hot as startups come. Trace was founded in 2021, with Tran, Smith and Couture stepping into the respective roles of CEO, CTO and head of 3D Art. The startup, which builds location-based branded augmented reality experiences, is a product of some of Magic Leap’s early content struggles.
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