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Former PlayStation boss says gaming price hikes are inevitable, but lack of value is the real issue | Is it me, or is the industry as a whole missing the point?


Many players have opted out of day-one releases as big-name publishers rapidly raise game prices. Nintendo's upcoming Switch 2 titles will cost as much as $80, Microsoft...

While his tone was measured, the timing and framing of his remarks read like a PR damage-control statement addressing a broader industry trend – a message that rising prices are inevitable and necessary. In contrast, large-scale projects like Assassin's Creed Shadows involve hundreds of developers across multiple studios and cost exponentially more to produce – often without delivering proportionally better results. Current engagement metrics reflect this shift, with many players focusing on their backlogs, replaying older titles, or waiting for sales instead of paying full price for day-one blockbusters.

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