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Former Snap AI chief launches Higgsfield to take on OpenAI’s Sora video generator


OpenAI captivated the tech world a few months back with a generative AI model, Sora, that turns scene descriptions into original videos -- no cameras or

OpenAI captivated the tech world a few months back with a generative AI model, Sora, that turns scene descriptions into original videos — no cameras or film crews required. While Diffuse is currently free to use, Mashrabov envisions a future where marketers pay some sort of fee or subscription for premium features, or for volume or large-scale campaigns. I asked Mashrabov about what safeguards or protections Higgsfield might be using to attempt to prevent abuse, and — while he wouldn’t go into specifics — he claimed that the platform employs a mix of automated and manual moderation.

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