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Former Snap design lead debuts Shader, an AR creation tool that uses AI to generate custom effects


Shader aims to challenge industry heavyweights like Snap's AR development platform Lens Studio and TikTok’s Effect House, with its no-code AR creation Shader is an AR creation tool that uses AI to generate custom effects, masks and lenses.

The startup built its platform on top of the open source Stable Diffusion model, letting users enter text-based prompts to generate their creations. The cross-platform functionality of the app allows users to share creations on Instagram, TikTok, and Snapchat, giving creators the ability to show off exclusive filters that they’ve conceptualized. The capital is going toward developing new features, such as the ability to use speech-to-text to create prompts and integrating with platforms Twitch, Discord, and Zoom, which will allow users to wear AR filters live.

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