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Former Valve exec says the company struggled to sell Half-Life until coming up with the ultimate 'one simple trick' of marketing manoeuvres: slapping a 'Game of the Year' sticker on the box
"Okay, so you've done the game. Now what happens?"
In a later sit-down chat with PCG's Ted Litchfield, Harrington expanded on some of the other challenges faced by Valve in the late 1990s, including the fact that no-one seemed to want to pay attention to a new game called Half-Life. Following up with Harrington after her talk, PCG asked about this particular "game of the year" marketing technique, which nowadays is not just ubiquitous but, in some instances, can feel a little un-earned (I remember Lords of the Fallen had a GOTY edition, which was surely only the case for the lead designer's mum). (Image credit: Future)Harrington suggested that being forced to launch a game ready for retail, as opposed to just uploading some files and cover art to a distribution platform, eliminated much of that "clutter" in Half-Life's day.
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