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Formula E’s Race to Get the Whole World Electrified
Since launching in 2014, the world’s premier EV racing series has made huge technological leaps and gained hundreds of millions of fans. But CEO Jeff Dodds won’t rest until every new car is electric.
“You had this crazy kind of triathlon transition, where the drivers jumped out halfway and got into another racing car,” says Jeff Dodds, Formula E’s CEO. “Ten years ago, there wasn’t a single fan of Formula E, because we didn’t exist—so we’ve come a long way to just under 400 million,” says Dodds. I think people logically go: Well, of course, one one’s got a hybrid petrol engine, the other has an EV power plant, so it’s obvious, but that’s a tiny part of the carbon production.
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