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Formula One Group Sees Revenue Boost From Apple’s ‘F1’ Movie
The film has brought in more than $500 million globally after opening in late June.
The Formula One Group is thanking the Brad Pitt F1 movie for a revenue bump this quarter, as well as furthering the cultural impact of the motorsport. On Liberty’s earnings call Thursday, Formula One President Stefano Domenicali also pointed to the cultural impact of the movie, as well as the economy it may help generate around the sport. “I would say the effect of the movie is not only, of course, about the dollars and economical input, but the sport will have an incredible opportunity to grow its awareness and to generate the circular economy around that,” Domenicali said.
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