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Fossil is done making smartwatches but will keep releasing updates for a few years

Fossil Group confirmed to The Verge on Friday that it's exiting the smartwatch business, and will instead focus on its other products. It hasn't released a new smartwatch since 2021. The company said it'll keep releasing software updates for the time being.

Following months of speculation about the future of its Wear OS smartwatch lineup, which hasn’t seen a new model since 2021’s Gen 6, the company confirmed to The Verge on Friday that it’s abandoning the category altogether. In a statement to The Verge, a spokesperson said Fossil Group has “made the strategic decision to exit the smartwatch business,” citing the industry’s evolving landscape. Fossil has been pretty quiet about its smartwatch plans lately, after an initial few years of steady releases, and the decision is going to come as a disappointment to anyone who’s been holding out hope for a Gen 7.

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