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Founders should seek sector alignment when looking for a family office investor
Family offices can be great sources of patient capital for startups, but finding the right family office investors can be tough.
Despite their prevalence in startup deals, family offices can be a mysterious class of investors for founders to navigate, as they are not nearly as public or as easy to find as VCs. Lazarian said that family offices tend to make investments into companies that they care about on an emotional level compared to traditional VCs. She added that when family offices invest, they do so to see a company succeed no matter what, which can make them more flexible and patient investors.
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