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Frère’s fashion brand is upgrading the ‘tech bro’ look
What do Tim Cook, Jay Z, and Fred Ehrsam, co-founder of Coinbase, all have in common? That would be their interest in Frère, a bespoke ready-to-wear
“Frère blends classic tailoring with contemporary elements, allowing teachers in the world of tech and beyond to stand out subtly in environments where understated style often speaks the loudest,” Davidson Petit-Frère, co-founder and creative director of the brand, told TechCrunch. Petit-Frère, meanwhile, worked in luxury real estate before entering the world of fashion, first through internships and then by launching his own clothing brand, Musika Frère, which specialized in bespoke suits. Kress said a physical location helps immerse customers in the brand’s story and designing a flagship store was one of the first tasks the duo sought to complete.
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