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France fines Apple €150M for “excessive” pop-ups that let users reject tracking
Requiring “double consent” for user tracking is too much, French agency says.
France's competition regulator fined Apple €150 million, saying the iPhone maker went overboard in its implementation of pop-up messages that let users consent to or reject tracking that third-party applications use for targeted advertising. The App Tracking Transparency (ATT) framework used by Apple on iPhones and iPads since 2021 makes the use of third-party applications too complex and hurts small companies that rely on advertising revenue, said a press release today by the Autorité de la concurrence (Competition Authority). Benoit Coeure, the head of France's competition authority, "told reporters the regulator had not spelled out how Apple should change its app, but that it was up to the company to make sure it now complied with the ruling," according to Reuters.
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