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Free Lunch Is Over for the AI That Broke the Web
Cloudflare, a company that runs 20% of the web, just flipped a switch that could end the open internet as we know it, forcing AI companies to pay for the content they’ve been taking for free.
Almost 30 years ago, two Stanford grad students, Larry Page and Sergey Brin, built Google on a simple bargain: content creators would let them copy the entire web in exchange for traffic. We are watching the rise of a new class of digital middlemen, companies that will broker access between the creators of web content and the AI models that feed on it. The darker possibility is a content Cold War, where publishers wall off everything and AI companies hoard exclusive data deals, making the web more fragmented and less open than ever before.
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