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French post office releases scratch-and-sniff baguette stamp

‘Bakery scent’ added via microcapsules to postage stamp celebrating ‘jewel of French culture’

The French Post Office has released a scratch-and-sniff postage stamp to celebrate the baguette, once described by President Emmanuel Macron as “250 grams of magic and perfection”. It was released for sale on Friday, after a launch on Thursday, the day of Saint-Honoré, the patron saint of bakers and pastry chefs. “The baguette, the bread of our daily lives, the symbol of our gastronomy, the jewel of our culture”, La Poste says on its website.

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