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From 220M data points to revenue: How AI is transforming sports entertainment ROI
A new AI-powered platform is already helping NFL and other sports teams better engage with fans and optimize revenue potential.
The system also uses the XGBoost (eXtreme Gradient Boosting) open-source machine learning (ML) library via Amazon Sagemaker to specifically help with numerical data for ticket pricing. There are traditional customer relationship management (CRM) and analytics providers, like Salesforce, but in his view, they often lack the industry-specific intelligence that EPIC brings to sports and live entertainment. So far, the EPIC platform has provided University of Illinois Athletics with the crucial data-driven insights required to improve football and men’s basketball ticketing, as well as an annual giving model.
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