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From dot-com to dot-AI: How we can learn from the last tech transformation (and avoid making the same mistakes)
The AI winners won’t be the ones slapping “AI” on a landing page — they’ll be creating products enterprises can't live without.
At the height of the dot-com boom, adding “.com” to a company’s name was enough to send its stock price soaring — even if the business had no real customers, revenue or path to profitability. By analyzing buying patterns across cities and zip codes, they predicted demand, stocked warehouses smarter and streamlined shipping routes — laying the foundation for Prime’s two-day delivery, a key advantage competitors couldn’t match. They didn’t just build a search engine; they built a real-time feedback loop that constantly learned from users, creating a moat that made their results and targeting harder to beat.
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