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From its start, Gmail conditioned us to trade privacy for free services
If Gmail proved anything, it was that people would, for the most part, accept any terms of service. Or at least not care enough to read the fine-print closely.
(Boutin, one of its early media testers, wrote favorably about Google’s email scanning but suggested the company implement a way for users to opt out lest they reject it entirely.) Google continued its ad-related email scanning practices for over a decade, despite the heat, carrying on through Gmail’s public rollout in 2007 and well into the 2010s, when it really started gaining traction. Other sites followed Google’s lead, baking similar deals into their terms of service, so people’s use of the product would automatically mean consent to data collection and specified forms of sharing.
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