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From Liam Payne to Crowdstrike, here are the top trending searches of 2024, according to Google

Interest in Donald Trump surged higher than interest in Kamala Harris. People ate up content on Dubai chocolate bars. And the Yankees really did win.

“Year in Search” instead takes note of what surged in popularity in 2024, specifically which queries “had a high spike in traffic over a sustained period in 2024 as compared to 2023.” The aim is to sift out those perennial favourites like “weather” in order to identify what people were curious about this past year, to surface a zeitgeist. The first term in the list was for Liam Payne, the One Direction singer who died earlier this year, who pipped Donald Trump to number five. Donald Trump, who won the U.S. presidential election, also topped his opponent Kamala Harris in Google searches.

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