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FTC bans another data broker from selling consumers’ location data
The FTC continues its crackdown on data brokers with a settlement banning InMarket from selling consumers’ precise location data.
In its proposed order unveiled Thursday, the FTC accused InMarket of failing to obtain users’ consent before using their location data for marketing and advertising purposes. Under the terms of the settlement, InMarket will be prohibited from selling, licensing, or sharing any product that targets phone owners based on sensitive location data. “In addition, InMarket is expanding our existing sensitive location protections for consumers to provide a model for the industry, and we are working closely with our SDK partners to ensure their notice and consent processes are clear.”
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