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FTC delays click-to-cancel rule enforcement, giving companies more time to simplify cancellations | Arduous cancellation processes aren't disappearing yet
It was back in March 2023 when the FTC proposed a click to cancel provision that would require companies to make the process of canceling recurring subscriptions...
In a move that surprised no one, companies from the telecom, advertising, and newspaper industries – those renowned for making their subscriptions so hard to cancel that it puts people off even trying – filed multiple lawsuits to block the click-to-cancel regulation the same month it was passed. The FTC writes that the reason for the delay is to give companies ample time to adjust their systems and procedures so they adhere to the rule and make canceling their subscriptions easier. While companies will still be able to offer free trials, canceling them and other subscriptions should be a much less arduous task in the future – certainly nothing that involves phone calls and keeping customers on hold for so long that they simply give up.
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