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FTC Finalizes Rule Banning Fake Reviews, Including Those Made With AI
TechCrunch's Lauren Forristal reports: The U.S. Federal Trade Commission (FTC) announced on Wednesday a final rule that will tackle several types of fake reviews and prohibit marketers from using deceptive practices, such as AI-generated reviews, censoring honest negative reviews and compensating t...
The new rule will start being enforced 60 days after it's published in the official government publication called Federal Register. "Ultimately, courts will also decide how to calculate the number of violations in a given case," the Commission wrote. Officers or managers are prohibited from giving testimonials and can't ask employees to solicit reviews from relatives.
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