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FTC investigating ad sale practices at Google and Amazon
The FTC is investigating Google and Amazon over ad sale practices for search.
As first reported by Bloomberg, the investigation is being conducted by the agency's consumer protection unit, and centers around the auction-style sale of advertising space by the companies. For Google's part, the FTC is looking at certain practices by the search giant including its internal pricing process and whether it was surreptitiously increasing the cost of ads in ways that advertisers weren't privy to. These investigations move forward against a backdrop of top tech CEOs continuing to try to curry favor with President Trump via lavish personal gifts and sweeping (if potentially unrealistic) promises of investment in the US economy.
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