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FTC launches probe into 'surveillance pricing'
The agency is seeking more information about how AI is used to change pricing rapidly based on data about customer behavior and characteristics.
Lina Khan, chair of the Federal Trade Commission, speaks during the 2024 CNBC CEO Council Summit in Washington, D.C., on June 4, 2024. "Firms that harvest Americans' personal data can put people's privacy at risk," FTC Chair Lina Khan said in a news release. Revionics said in a statement it does not make software that recommends pricing targeted to specific individuals and "does not, in any way, conduct operations related to the surveillance of consumers."
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