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FTC orders AI accessibility startup accessiBe to pay $1M for misleading advertising
The FTC has ordered accessibility startup accessiBe to pay $1 million over allegations of false advertising and misleading product claims.
“Companies looking for help making their websites [accessibility] compliant must be able to trust that products do what they are advertised to do,” Samuel Levine, director of the FTC’s bureau of consumer protection, said in a statement. Founded in 2018 by entrepreneurs Dekel Skoop, Gal Vizel, and Shir Ekerling, accessiBe has managed to raise $58.5 million in venture capital from investors including Los Angeles-based private equity firm K1. Customers have sued accessiBe in class action lawsuits, alleging that the company’s products failed to make their websites fully compliant with ADA standards.
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