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FTC rule finalized — governments and business protected from AI impersonation scams
The Federal Trade Commission approved a regulation prohibiting impersonating a government agency or business in impersonation fraud schemes.
Further, the FTC proposes extending the new rule that safeguards governments and corporations, adding a civil penalty for employing AI to impersonate people. The commission is seeking public comment on whether it should be unlawful for AI platforms to produce material that could be used to damage consumers by impersonating companies or governmental agencies. The Federal Communications Commission has banned using AI-generated voices in robocalls, giving each state’s Attorney General the power to take legal action against telemarketing scams.
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