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FTC to Tech Firms: Quietly Changing a Privacy Policy Could Break the Law
The FTC warns that quietly altering a privacy policy could be construed as a deceptive and unfair trade act against consumers.
“Market participants should be on notice that any firm that reneges on its user privacy commitments risks running afoul of the law,” the FTC wrote in a blog post. The federal regulator issued the warning on Tuesday when the tech industry has been focused on collecting data from across the internet to train new AI algorithms. “Companies might be tempted to resolve this conflict by simply changing the terms of their privacy policy so that they are no longer restricted in the ways they can use their customers’ data,” the commission wrote.
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