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Fujifilm Once Struggled To Sell Cameras. Now, It Can't Keep Up With Demand
Fujifilm's X100 digital camera, once a niche product, has become an unexpected cash cow, driven by surging demand from young social media users. The retro-styled $1,599 camera has boosted Fujifilm's imaging division to its biggest profit contributor, accounting for 37% of operating profit in fiscal ...
Fujifilm's X100 digital camera, once a niche product, has become an unexpected cash cow, driven by surging demand from young social media users. Despite doubling production in China for the latest model, Fujifilm struggles to meet demand. The surge marks an unexpected reversal for Fujifilm, which had pivoted towards healthcare after the decline of traditional film photography.
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