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Fujifilm's X Half is an $850 digital camera with an analog film aesthetic


Fujifilm has already released one unusual product this year in the GFX100 RF medium format compact, but it's latest model may be the weirdest yet.

To drive home the retro vibe, it has a rear screen dedicated to displaying the camera's 13 film simulation modes and can only shoot JPEG and not RAW images. That also means the X Half can shoot video as well as photos, with a vertical or square size (up to 2,160 x 2,160) that looks ideal for social media — especially with film simulations applied. On top of the main rear 2.40inch LCD 3:4 monitor, the X Half has an optical rather than an electronic viewfinder, adding another analog touch (and the accompanying parallax distortion errors).

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Fujifilm s X Half