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Full Nature Farms launches smart irrigation system at CES 2025 to reduce agricultural water waste


Agriculture, which consumes about 70% of global freshwater, is grappling with increased water scarcity and inefficient irrigation systems. Traditional

At CES 2025, the company launched its Rocket 2.0 Smart Irrigation Platform, a system that uses data and AI to create a 30% reduction in water costs, reduce energy consumption, and improve crop yields. Today, Full Nature Farms’s products – including its Eden 2.0 cultivation system with sensors, LED grow lights, and automated controls – are being implemented across Hong Kong, Saudi Arabia, and the U.K., but the startup hopes to expand its presence to North America. Full Nature Farms’ debut of its latest agtech product earned it the CES 2025 Innovation Award in the Sustainability and Energy/Power category, and it comes as funding to the sector has seen a rebound from lows in 2023 and early 2024, per PitchBook data.

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