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Functional beverage startup Odyssey grabs $6M to accelerate energy drink growth
Odyssey’s products tap into the health benefits of Lions Mane and Cordyceps mushrooms, proven to improve cognitive clarity and focus.
Over 5,000 stores, including Publix, CVS, GNC, Erewhon, 7-Eleven, Thrive Market, Wegmans and Bristol Farms carry Odyssey products. Frohman didn’t provide growth metrics, but did say the company is seeing sales pick up in terms of three to five cans per week per SKU being sold. Frohman plans to allocate the capital toward inventory to keep distribution going and hiring in the areas of sales and marketing.
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