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Gallium Studios finds Will Wright’s memories game, Proxi, as hard to pitch as The Sims
When Will Wright pitched The Sims to his bosses at his own company years ago, he couldn’t get anyone excited about it. It was a miracle it shipped, and then it became the foundation for a franchise that has sold 200 million copies and generated $5 billion in revenues to date. Wright has some deja […]
It wanted to buy Maxis, a public game company, and EA CEO Larry Probst and Don Mattrick visited for a due diligence check. At least one venture capital fund has said it will back Gallium Studios, but it told Wright and Elliott that they need to find a lead investor to complete the round and get the money. Whatever happens, there are a lot of people rooting for Wright and Elliott, who have accomplished some great things in the past and somehow always managed to surface amazing original works of divine creativity.
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