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Game services firm PTW rebrands as Side
PTW, a 30-year-old game developer services firm, has rebranded as Side, bringing its various brands under one brand identity.
Although the brand is familiar to the gaming industry as a leader in audio services, Side now takes on a new meaning, symbolizing the company’s commitment to delivering cutting-edge solutions side-by-side with its global partners across a wider range of specialisms. Through the rebranding, Side will present its range of services through a collaborative lens, leveraging the strengths of each business unit cohesively to deliver best-in-class storytelling to customers and ultimately, players. In 1994, Kozo Matsumoto, Mitsutaka Motoshige, and Tamiyoshi Tachibana formed Japan’s first video game quality assurance company: Pole To Win, or PTW.
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