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Game studios show resilience amid shifting market | Unity
Game engine maker Unity published a report today that sheds light on the gaming industry's response to economic challenges.
Despite facing persistent economic uncertainties, game developers have demonstrated a strategic approach to navigate the shifting landscape, leveraging innovative strategies to maximize efficiency and resources, said Marc Whitten, chief product and technology officer at at Unity, in an interview with GamesBeat. The 2024 Unity Gaming Report reveals that amidst persistent economic uncertainty, studios are simultaneously prioritizing conservative spending and being bold – they are stretching resources and willing to take on some risk, in order to strengthen their businesses and shore up ROI. And on the GDC show floor, Unity will feature a Creator Lounge, spotlighting ten games including first hands-on with Radical Forge’s recently announced Southfield, and first hands on with an updated version of Angry Birds VR: Isle of Pigs.
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