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Gamefam closes year of growth with 5 of top 15 branded games on Roblox
Gamefam said that its branded games on Roblox and Fortnite have exceeded 2.7 billion brand engagements in 2024.
With Roblox and Fortnite exploding in popularity and their corresponding rise in meaningful advertising and marketing opportunities, 2024 proved to be a crucial year for brands, Hollywood studios and talent to think strategically and leverage these platforms to engage younger generations. “With over half a billion monthly active users across Roblox and Fortnite, the time for brands to be on these platforms is now or they risk falling behind the competitors who are moving quickly to establish share of voice, mind and heart with today’s most valuable consumers and fans.” Ricardo Briceno, chief business officer at Gamefam, said in a statement, “The shift toward integrating into popular games with millions of daily users, rather than building standalone experiences, makes sense because brands are recognizing the value of reaching players where they already hang out.
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