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Gamers spend 25% more time watching streaming TV than non-gamers | Samsung Ads

Gamers spend 25% more time watching streaming TV than non-gamers do, according to a new report from Samsung Ads.

The study, unveiled at IAB PlayFronts, found that gamers are open to ads and are constantly transitioning between playing games and watching streaming entertainment. We’re thrilled to open our call for speakers to our flagship event, GamesBeat Summit 2024 hosted in Los Angeles, where we will explore the theme of “Resilience and Adaption”. Samsung Ads continues to develop and bring products to market that empower clients to reach consumers in meaningful, measurable, and innovative ways.

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