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Games Workshop and the big ambition of a miniatures business
The tabletop gaming company is a huge success story - but could it get even bigger?
Academic Dr Hailey Austin, from Abertay University's department of games and arts, tells BBC News the company's always been good at expanding into new areas. Space Marine II - based on the hulking galactic soldiers from the sci-fi-inspired Warhammer 40,000 (40K) series - was a surprise runaway success, selling 4.5 million copies in its first month. Standen tells BBC Newsbeat his early recording sessions involved negotiating with Games Workshop representatives to inject depth and emotion into his traditionally stoic ultramarine character.
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