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GamesBeat Summit 2024: How games marketing has shifted in the digital age
Tyler Bahl of Activision and Vanessa Chang of TikTok spoke at GamesBeat Summit 2024 about how Call of Duty's marketing reaches digital audiences.
Vanessa Chang, Head of Global Gaming Marketing, Cross-Platform at TikTok, moderated the fireside chat. The chat began with a sizzle reel of Call of Duty’s viral marketing, including its social media and streaming efforts, to celebrate the series’ 20th anniversary (which happened in 2023). Bahl and Chang spoke about creating engaging online content beyond game trailers and gameplay showcases.
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