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Gaming Apps spent $29B on user acquisition in 2023, 40% to U.S. | AppsFlyer
Mobile app ad data platform AppsFlyer released its gaming app marketing report, detailing monetization and user acquisition trends.
Uniquely, the firm’s report uses anonymized and aggregated data from 15,000 gaming apps with at least 3,000 non-organic installs per month rather than a more estimates-driven approach. “The paradigm shift that we see in this report has not only blurred the boundaries of how gaming apps are bringing in revenue, but has also crafted a market that thrives on nuance and adaptability. AppsFlyer shows how crucial it is for mobile devs to monetize users early.AppsFlyer pointed out how critical the first week is to convert players into payers.
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