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Gaming competes with YouTube for Gen Alpha’s attention, ad recall | Precise TV

According to Precise TV's latest survey, 91% of Gen Alpha plays games but trails YouTube in use, ad recall and driving purchases.

PARK did not include data on time spent playing games, but the results show how much competition there is for Gen Alpha’s attention. Gaming ads, particularly on mobile, can effectively reach Gen Alpha.“With the global kids digital advertising market expected to surpass a value of $21.1 billion by the end of 2031, there’s a significant opportunity for targeted, effective, and ethical advertising that speaks directly to young gamers and drives high engagement for brands,” said Denis Crushell, chief commercial officer at Precise TV. However, gaming ads lag behind other media channels — specifically YouTube (16%), TikTok (10%) and seeing an item in-store (10%) — in driving recent purchases.

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