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Gannett is shuttering site accused of publishing AI product reviews

Reviewed will shut down effective November 1st.

The site offers recommendations for products ranging from shoes to home appliances and employs journalists to test and review items — but has also been at the center of questions around whether its work is actually produced by humans. In response to questions, Gannett said the articles were produced by a third-party marketing company called AdVon Commerce and that the original reviews didn’t include proper disclosure. In response to The Verge ’s reporting, Faw said in an emailed statement that the company “generate[s] affiliate revenue which publishers use to fund newsroom operations and salaries.” He also said AdVon offers “human-only, AI-enhanced, and hybrid solutions” to customers hiring the firm.

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