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Garmin's –$40B Pivot
The GPS pioneer took direct hits from Apple (iPhone, Watch) and Google (Maps). But huge R&D investment helped turn the company from an automotive GPS firm to a leader in fitness watches and trackers.
A scroll through the website shows countless niche GPS products for automotive (dash-cams for trucking, motorbikes, RVs etc), outdoor (satellite comms, weather tracking, emergency messaging), nautical (fishing sonar, autopilot, radar mapping) and aviation (flight controls and touchscreens). High income taxes fund social safety net programs that help de-risk the entrepreneurial route (on that note: the Heritage Foundation ranks Denmark, Norway, Sweden in the top ten of countries worldwide for economic freedom). To wit: Zuck put Trump’s friend and UFC founder Dana White on the board and also made veteran Republican operator Joel Kaplan the head of Meta’s global policy team (replacing left-leaning Nick Clegg, the former Deputy PM of Britain).
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