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Gartner Predicts Search Engine Volume Will Drop 25% by 2026, Due To AI Chatbots and Other Virtual Agents


Gartner: By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents, according to Gartner. "Organic and paid search are vital channels for tech marketers seeking to reach awareness and demand generation goals," said Alan...

"Organic and paid search are vital channels for tech marketers seeking to reach awareness and demand generation goals," said Alan Antin, Vice President Analyst at Gartner. With GenAI driving down the cost of producing content, there is an impact around activities including keyword strategy and website domain authority scoring. Government regulations across the globe are already holding companies accountable as they begin to require the identification of marketing content assets that AI creates.

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