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GEMA returns with plans for the Game Marketing Awards
The Global Entertainment Marketing Academy of Arts & Sciences (GEMA) is reviving the Game Marketing Awards.
We are here to support and empower the people and the companies who are really bringing these stories to life, shaping culture, and who are responsible for engaging audiences around the world,” Cotera said. By the way, I think that Tears for Fears’ Mad World song, played to the trailer of the destroyed landscape of Gears of War, was an example of great game marketing. This reminds Cotera that marketing is an art and science, with data analytics, that is like the study of human behavior which helps inform storytelling, design and engagement.
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