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Gemini Advanced Is a Central Part of Google’s Subscription Future
Google is still mostly supported by ads but its new subscription-only chatbot, Gemini Advanced, is a major new addition to the company's burgeoning services business.
Today the company added a major new pitch to its subscription slate—it’s asking people to pay extra to access a smarter AI chatbot and more capable productivity helpers. Though hard drive costs generally keep falling, prices for powerful chips such as the Nvidia GPUs and Google TPUs needed for cutting edge generative AI projects are shockingly high as demand outpaces supply. Shimrit Ben-Yair, vice president and general manager for the Google One business, tells WIRED that defraying the costs of the computing power behind Gemini is “definitely part of the thinking” in requiring a subscription to access the most advanced version.
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