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Gen Z Is Cutting Back On Video Game Purchases. Like, Really Cutting Back
Young zoomers just can't afford video games anymore. According to the Wall Street Journal, Gen Z is spending far less on gaming.
Screenshot: Riot GamesIn a June 24th report from the Wall Street Journal, Circana found both online and retail purchases among ages 18-to-24 dropped by 13% from January to April compared to the year prior. Reporter Rachel Wolfe concluded that contributing factors to dropped spending included a difficult job market, student loans, and a particularly high credit card delinquency rate among those aged 18 to 29. As Wolfe’s report notes, young consumers are expected to spend heavily in the entertainment sector, given college students and recent grads traditionally have low financial responsibilities.
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