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GenAI apps doubled their revenue, grew to 1.7B downloads in first half of 2025
People are downloading and spending money on Gen AI apps more than ever.
Generative AI apps have seen tremendous growth in both downloads and in-app revenue in the first half of 2025, a report from market intelligence firm Sensor Tower said. Image Credits: Sensor TowerWhile LatAm registered the highest growth for in-app purchases for Gen AI apps, North America still holds the lead in terms of market share with 40%. Image Credits: Sensor Tower“This development makes its app usage patterns more akin to Google’s, which consumers rely on as a primary search tool both during and outside of work hours,” the report said.
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