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GenAI as a shopping assistant set to explode during Prime Day sales
A new report estimates that AI will be a larger-than-ever part of the online shopping process during Amazon's Prime Day sale, which began Tuesday morning.
A new report estimates that AI will be a larger-than-ever part of the online shopping process during Amazon’s Prime Day sale, which began Tuesday morning. This is still a much smaller source than other channels, like paid search and email, but Adobe believes it will continue to grow as consumers see the value in using AI for shopping. The company noted that gen AI-powered chatbots and browsers saw an initial surge in use during the 2024 holiday season, when traffic from those sources jumped 1,300% compared with the prior year from Nov. 1 through Dec. 31, 2024.
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