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GenAI suffers from data overload, so companies should focus on smaller, specific goals


"There is no AI without data, there is no AI without unstructured data, and there is no AI without unstructured data at scale," said Chet Kapoor, chairman

The advice for companies looking to jump into the dizzying world of generative AI is straightforward — don’t be overly ambitious at first, and focus on practical, incremental progress. This is in contrast to trying to splash generative AI across the whole company from the get-go, throwing all their data at the large language model (LLM) and hoping that it spits out the right thing at the end. Fraser, who has led “data movement” platform Fivetran since its inception 12 years ago, amassing big-name customers such as OpenAI and Salesforce en route, suggested that companies should focus narrowly on real issues they’re facing in the now.

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