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Generative AI and Climate Change Are on a Collision Course


From energy to resources, data centers have grown too greedy.

This also happens to be the year that both Microsoft and Google, two of the leading big tech companies investing heavily in AI research and development, missed their climate targets. My latest research shows that switching from older standard AI models—trained to do a single task such as question-answering—to the new generative models can use up to 30 times more energy just for answering the exact same set of questions. Much of the discourse from Big Tech around AI’s environmental impacts has followed two trajectories: Either it’s not really an issue (according to Bill Gates), or an energy breakthrough will come along and magically fix things (according to Sam Altman).

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