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Generative AI can boost innovation – but only when humans are in control
As businesses continue to experiment with AI, it’s essential to strike a balance between leveraging AI’s efficiency while ensuring human judgment remains central to the innovation process.
Generative AI can help businesses get ready to innovate by making knowledge work easier, but its full potential in this area is still not fully understood. (Shutterstock) Our team, which includes academic researchers with expertise in emerging digital technologies and a practitioner experienced in leading human-centred innovation projects, conducted a detailed study of how generative AI was used in design sprints at three organizations. Team members used their contextual knowledge and stayed in charge of the process while the AI helped to better convey their ideas, expand exploration and address possible blind spots.
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