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Generative AI is miracle technology for profit-hungry CEOs: PwC survey
CEOs are jazzed up about the magic that generative AI could bring to their financial statements, according to a new PwC survey.
This in part reflects how the latest crop of powerful tech can unlock major impact to worker productivity and corporate financials, according to a new study of CEOs by consultancy PwC. "Investors are also increasingly demanding executives pursue profitable growth, prompting many CEOs to turn not only to cost containment strategies, but also to GenAI," explained PwC. "The potential rewards from large and transformative impacts of GenAI still outweigh the rising investor expectations implied by solid CY23 stock performance," said Morgan Stanley analyst Keith Weiss in a client note seen by Yahoo Finance.
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